Today I want you to consider a critical element that”s important to the growth and survival of every business…
The more leads you have coming in, the more business you will generate.
Even with an awful sales process you will *still* do well provided your business experiences a steady stream of qualified leads.
More often than not a competitor with inferior product and sub par service will have more work – not because they’re better than you – but because they know how to make the phone ring!
It’s not fair for the better candidate to come out last, but then again, marketing has nothing to do with being fair.
So that brings us to the million dollar question:
What steps can you take to generate the awareness and interest that your skills deserve?
In other words: how do you make your phone ring first?!